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1001 Ways to Market Your Services Even If You Hate to Sell by Rick Crandall marketing

1001 Ways to Market Your Services Even If You Hate to Sell by Rick Crandall marketing

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Contemporary Books, 1998. 392 pages including index.

This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and marketplace.

The fous is on application, not theory. This idea-packed book is crammed with more than 1001 specific examples - from the practical to the flamboyant - of how to market any services.

Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." - Al Ries, "Focus: The Future of Your Company Depends on It"

You'll get ideas on:
personal contacts
selling through seminars
sales techniques
trade show and event marketing
using newsletters to promote your services
low-cost ideas
advertising - print, TV, billboards, etc.
online marketing
strategic positioning
and much more ...

"I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external. - Bob Nelson, "1001 Ways to Reward Employees" and "Consulting for Dummies"
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