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Marketing Your Services for People Who Hate to Sell by Rick Crandall

Marketing Your Services for People Who Hate to Sell by Rick Crandall

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Paperback, 382 pages (McGraw Hill) ISBN: 0-07-139871-6

This book is based on a philosophy of building relationships with your prospects and clients. Old fashioned marketing and sales often look at customers as adversaries. The author's philosophy looks for win/win situations to build long-term relationships and trust. In fact, often you create win/win situations where you benefit, your client benefits, and you help your clients with their clients.
Here is the complete table of contents:

Marketing For Real People: If Youre Proud of What You Do, You Can Market Easily and Effectively

What You Can Do Today: "One-Minute Marketing" for the Impatient

Your "Mini-MBA" in Marketing: Dont Be Bothered by Technicalities

Advertising: You Pays Your Money and You Takes Your Chances

Writing Your Way to Clients: Brochures, Sales Letters, and More

How to Like Pesonal Selling: Turning Selling from Sleazy to Satisfying

Free Publicity: How to Exploit the Media for Fun and Profit

Networking: Build Relationships for More Clients

Using the Telephone and Fax: Reach Out and Involve Someone

Keep in Touch: Publish a Newsletter or E-zine

Giving Talks, Workshops, and Seminars: How to Open Your Mouth and Not Shoot Yourself in the Foot!

Online Marketing: Integrated Marketing in Action

Customer Service: Where the Real Gold Is Buried

Referrals and Word-of-Mouth Marketing

Your Marketing Action Plan: Implementing Your Success

Things You Can Do Now: An Expanded Action Agenda

The appendix contains more than 30 pages of material that you can use to help your marketing. It is keyed to the individual chapters and includes: hiring help, customer letters, pricing, sample ads, sales proposals, publicity ideas, sample press release, sample letters to the editor, networking tips, telephone scripts, newsletter material you can use, customer information, and marketing planning.
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