view cart menu separator categories menu separator faq
advanced search
categories  > Business (10)
Publicity Builder by Daniel Janal book marketing press releases PR

Publicity Builder by Daniel Janal book marketing press releases PR

Price: $10.00 add to cart     
Feedback: 100%, 9 sales Ask seller a question
Shipping: US-Mainland: free (more destinations)
Condition: Brand new
Payment Options: Money Order, Cashier's Check,
*The store has not been updated recently. You may want to contact the merchant to confirm the availability of the product.
Publicity Builder. By Daniel S. Janal. 1992. Softccover book. Includes disk with press release and letter templates.

Book contains chapters on:
* Define Your PR Goal
* The Language of PR
* Determine Your Message: Product Positioning Statements
* Developing Your Company's Positioning Statement
* Elements of a Press Release
* Press Release Formatting Suggestions
* Press Release Layout Examples
* Press Release Worksheet
* Press Release Models and Templates
* Personnel Press Releases
* Press Kits
* Company Bakgrounders/Fact Sheets
* Comparison Charts
* "Reasons to Review" Sheets
* Response Cards
* Targeting the Media
* Getting the Word Out (phone, letters, email, faxes, wire services)
* Press Conferences
* Publicizing Products at Conventions
* and much more....

>"Neophytes who use a crash course in entry-level PR...won't be disappointed but his is more than a treatise on cookie-cutter publisity techniques. Even sophisticated publicists are likely to find a good many fresh ideas here." - Jeffrey Tarter, Soft-letter

Text on diskette is in MS Word, WordPerfect, MacWrite and ASCII file formats. Just a few of the many templates on diskette: goal setting worksheet, product positioning, restaurant release, community event release, fund-raiser release, phone pitch worksheet, nondisclosure agreement, new service release, new product release, show tactics checklist.

Free shipping in US via media mail. Add $4.50 for priority mail delivery.
Other Products from booksfictionnonfictionmore:View all products
Marketing for People Not in Marketing How Everyone Can Build Customer Relationships Service
Stop Babysitting, Start Building a Real Business audiocassette Edwin Edebiri network marketing
Procrastination Current Issues and New Directions Joseph Ferrari Timothy Pychyl psychology
Marketing Magic book Proven Pathways to Success
1001 Ways to Market Your Services Even If You Hate to Sell by Rick Crandall marketing
Applications of Maharishi Vedic Science Charles Alexander Transcendental meditation Schmidt-Wilk
Celebrate Customer Service Insider Secrets book Rick Crandall
Chicago's Left Bank by Alson J. Smith 1953 book history arts HB DJ
Celebrate Marketing Secrets of Success referrals differentiation from competition
Break-Out Creativity Bringing Creativity to the Workplace brainstorming innovation sales
Last Updated: 21 Feb 2010 20:42:13 PST home  |  about  |  terms  |  contact
Powered by eCRATER - a free online store builder