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Marketing for People Not in Marketing How Everyone Can Build Customer Relationships Service
 

Marketing for People Not in Marketing How Everyone Can Build Customer Relationships Service

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Marketing for People Not in Marketing: How Everyone Can Build Customer Relationships. Edited by Rick Crandall. Select Press, 1998. 6 x 9 inches. 167 pages.

The biggest part of marketing is building relationships with customers and prospects. To grow a successful organization, everyonewhether business owner or employeemust understand his or her role in marketing. This unique book provides examples of relationship marketing that can be tailored to individuals personal styles so that everyone can participate in the marketing process.

Nine experts give you the tools you need to create a marketing system that builds and strengthens relationships with customers and prospects. Specific golden rule techniques covered include networking, customer service, servant selling, how to get 100% of the business from your customers, rewarding your employees for their marketing efforts, and using systems to put your marketing efforts on automatic pilot.

Contents:

Why Marketing is for Everyone (Rick Crandall)

Using Marketing to Build a Successful Business (Jim Rhode)

The Secrets of Effective Networking (Elaine C. Dumler)

Dont sellHelp People Buy Service is Everyones Job (Linda F. Fracassi)

Servant Selling (Bill Blades)

Get 100% of the Business from 100% of Your Customers (Ed Peters)

Marketing to Your Employees with Incentives: You Have their Hands, Now Win their Hearts! (Rick Blabolil)

The Magic of a Marketing System (Theodore W. Garrison III)

How to Build a Marketing Machine (Christian Frederiksen)

Recommended Readings and Resources
Index

This book simplifies, clarifies, and demystifies marketing while providing readers with insights that are worth more than money in the bank.
Jay Conrad Levinson, Guerrilla Marketing series
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