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Break-Out Creativity Bringing Creativity to the Workplace brainstorming innovation sales
 

Break-Out Creativity Bringing Creativity to the Workplace brainstorming innovation sales

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Break-Out Creativity: Bringing Creativity to the Workplace. Edited by Rick Crandall. Illustrations by Monika Chovanec. Select Press, 1998. 6 x 9 inches. 166 pages.

Creativity should be a natural part of everything you do. This extraordinary book gives you fresh new ideas on how to be more creative in practical ways, and have fun doing it. Ten experts bring you a smorgasbord of ideas to pump up your organizational and personal creativity. You'll learn how to:

- make the most of the intellectual capital in your organization
- apply creativity to enhance the sales process
- use shared mental models to promote innovation
- run effective and fun brainstorming sessions
- reframe ideas and problems to generate new solutions
- and much more.

Contents:

Creativity: Overview and Models

Intellectual Capital Is the Future (Diane L. Alexander)

Sharing of Mental Models: Prerequisite for Organizational Innovation (Edward and Monika Lumsdaine)


Examples of Creative Methods

Purposeful Creativity: The 6 Ps of Problem Solving (Jim Pierce)

Humor as a Creativity Tool (Randall Munson)

Brainstorming (Rick Crandall)

Using Visual Imagery to Enhance Creativity (Dorothy A. Sisk)


Examples of Applying Creativity

Open the Windows of Your Mind: Use the Power of Reframing to Produce Creative Ideas (Deanna Berg)

How to Increase Your Creative Brainpower (Joan E. Cassidy)

Using Creativity in the Sales Process: Step Out of Your Rut and Up to Success (Bill Blades)


"Loaded with practical advice from creativity experts that will put any organization on the path to innovation." - Bob Nelson, "1001 Ways to Reward Employees"
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