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Publicity Builder by Daniel Janal book marketing press releases PR
 

Publicity Builder by Daniel Janal book marketing press releases PR

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Publicity Builder. By Daniel S. Janal. 1992. Softccover book. Includes disk with press release and letter templates.

Book contains chapters on:
* Define Your PR Goal
* The Language of PR
* Determine Your Message: Product Positioning Statements
* Developing Your Company's Positioning Statement
* Elements of a Press Release
* Press Release Formatting Suggestions
* Press Release Layout Examples
* Press Release Worksheet
* Press Release Models and Templates
* Personnel Press Releases
* Press Kits
* Company Bakgrounders/Fact Sheets
* Comparison Charts
* "Reasons to Review" Sheets
* Response Cards
* Targeting the Media
* Getting the Word Out (phone, letters, email, faxes, wire services)
* Press Conferences
* Publicizing Products at Conventions
* and much more....

>"Neophytes who use this...as a crash course in entry-level PR...won't be disappointed but his is more than a treatise on cookie-cutter publisity techniques. Even sophisticated publicists are likely to find a good many fresh ideas here." - Jeffrey Tarter, Soft-letter

Text on diskette is in MS Word, WordPerfect, MacWrite and ASCII file formats. Just a few of the many templates on diskette: goal setting worksheet, product positioning, restaurant release, community event release, fund-raiser release, phone pitch worksheet, nondisclosure agreement, new service release, new product release, show tactics checklist.

Free shipping in US via media mail. Add $4.50 for priority mail delivery.
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